Technology has opened the floodgates and opportunities have poured in. New technology has led to services sprouting, some essential to life while others just improve the quality of life. In some ways, technology that was designed as a necessity became a way to be trendy and improve living standards to the point of addiction. Laptops, smart phones, smart TVs and other devices have become must-have items in our everyday lives. This trend has caused some unexpected changes in consumer habits that manufacturers and marketers now have to adapt to.
The age of phone cameras
Smart phone cameras have improved a lot in recent years and most devices now have high quality cameras. Some high end smart phones have better camera sensors than professional DSLR cameras. Not only can they take great pictures, smart phones also have photo editing apps. One can easily crop images, change the contrast, make collages and insert other images or objects to the original picture. This might seem to make graphic design companies redundant, but there’s a caveat. Smart phone apps cannot edit everything in an image.
Another change that has occurred is that customers are more accustomed to high quality images. Promoting a product, event, brand or service using a low quality image won’t cut it. Anyone can sell stuff from their laptop nowadays but the images and catalog need to be professional if there is any chance to make sales. This means that graphic design companies are still important in business conducted over the internet. Clipping path, image and background masking techniques can be used to create posters and brochures for promotion purposes to great effect.
In-house versus outsourcing
The debate always rages on about whether to outsource graphics jobs or have your project team deal with it. Outsourcing is usually done by companies in developed countries to reduce wage expenses and leverage resources. Hiring a full time employee is expensive since there are things like pensions, insurance and allowances to cater for. It makes sense to outsource clipping path services because the process is tedious and time consuming. Your staff can be assigned to other tasks and save the company a lot of time and manpower. Prices are affordable these days and most clipping path services charge $0.29 to $2.00 per photo.
Outsourcing clipping path services give a sense of assurance that a professional is handling things. Most clients look for a graphic design company that has experience and a broad portfolio to show. An expert will produce professional, high-grade work and you can be sure of the same quality on the next task. Graphic design companies also complete projects within the given timeframe and assigning different employees to work on a project cuts the project time by a huge margin.
For tasks like these, outsourcing can be the best option, especially if your company is not graphics oriented or lacks a graphic design team. It saves on time and money and you can have the project done in a contractual manner, hourly or full time. Look for a reputable clipping path service and enjoy the massive return on investment.