During the creation of a product page that shall convert the viewers into purchasers, there are so many factors that e-commerce brands have to consider like:
The picture or photo is really worth it in comparison to the numerous words written. An excellent photo may communicate lots of things about a product. The utilization of the correct images might create a variance in the middle of slithering sales as well as a sluggish month. It is the main reason that investment in images is very crucial as it represents your products and symbolizes your trademark perfectly.
In the below article, we are going to provide you with some actionable and useful tips that will help you in nailing down the correct images of the product for conversions.
What is conversion rate optimization (CRO) and why is it significant?
CRO or Conversion rate optimization is the development of propositions regarding the behavior of the user on your site and also includes the utilization of the analytics and tracking for the site improvement to fetch more conversions. The analytics and tracking consist of a diversity of things, comprising (but not restricted to) heatmapping, A/B testing, form analysis, and session recordings.
There are various tools that you can utilize like Freshmarketer, Hotjar, and Crazy egg for executing such tests and also syndicate it with the information from Omniture, Google Analytics, or any other tracking stages that you use.
Conversion rate optimization is significant as it could benefit you in discovering and plugging the escapes inside the conversion pipe and certifying that product pages are performing their work of driving the users towards hitting the BUYER
Product images are quite important for e-commerce brands and that’s why the special attention to them. Focusing on the headlines and call-to-action tabs is quite easy but the photos of the product are also an essential part of the people’s shopping experience. Product photos can become a huge difference between losing and winning the sale.
Below are a few ways that help in optimizing the product images that drive more conversion.
Best methods to form product photos for high-conversion
Even though your product might be distinctive to the trade, but there are some guidelines that trade proprietors may follow.
Product images are an enormously vital fragment of the online shopping procedures. They are considered seriously by the buyers while making a purchase. The product images have to be cosmological along with the full convincing power.
So, if you want your product images to look noticeable, there are some tactics that you can apply.
Utilize the high-grade images
There should be no bargaining by the brands in the area of product photos. The customers on your website are dependent heavily on images for deciding whether they must do a purchase or not. So, it is essential to do investment in a good professional photographer (in-house or freelance) or utilize the high-quality equipment for doing the photo shoot of your product. In spite of everything, approximately ½ of online customers notices the high-quality images of the product to be an effective piece of investigation in their buying choice.
The clients desire to watch your products perfectly in images. Thus, it is essential to get a well setup of the lighting for highlighting the entire details and features of your product.
High-resolution and large size images
The poor quality and the small size is a big NO in the case of product images. Blurry, unclear, and grainy photos reduce faith with your present and future clients and may also change their minds for purchasing.
Image: CXL Institute
The bigger product images are better. During online shopping, buyers cannot feel or see the product. Thus, a product image is very important for the buyers to assess if the particular product is right or wrong for buying. When you provide a big-size photo of the product to the shoppers, it helps them in seeing the product in more detail so that they can make their final buying decision easier.
The images having high resolution let the prospective buyers zoom in for inspecting the details of the product. In almost all types of fashion e-commerce websites, there is a zoom-in feature in all the brand’s product images. In a recent study, it is found that the size of the image not merely influences the engagement and attention of the buyer, however also their discernment of its worth. The image with the high resolution denotes the high-quality status of the product. Eventually, the large size of your photos is influenced by the type of product.
Images from numerous directions
You must show the products from numerous angles so that the clients can see precisely what they are purchasing. The single angle of an image may not provide the buyers with entire visual info about the product they wish to buy.
Footwear brand Viberg does an excellent job including multiple angles of every product photo.
Usage of lifestyle pictures to display products in the background
It is true that the product images can easily become boring soon. So, if you want your product images to stand out, there should be a setting of the scene. You can illustrate the products images in action. You may try to show a person who is using your product. It benefits the users in imagining the product more effortlessly in their daily life.
For example, lifestyle brand Poketo shows all their products photo in context.
The e-commerce brands may also make lifestyle-dedicated pictures that aid the shoppers in visualizing that in what way they had utilized a product or in what way it might apt inside their home.
Make sure your pictures signify your brand
We have earlier also stated that the images having low-quality can reduce faith and can vanish the prospective sales. Therefore it is essential to certify that the pictures of the product that you are using should signify your whole brand perfectly.
The following are some ways that you can use in achieving this objective:
Utilize the human being inside your pictures
There are around 63% of the fashion-related brands that include humans in their photo shoots. You may use the people for demonstrating the methods of using a product or for displaying the way the pair of shoes fit. The utilization of human photos over the landing pages usually increases conversions. Try to use the live and real persons in the product pictures as they provide the buyers an intellect of scale and this may also do the dual responsibility of signifying your objective viewers.
Evade cheap stock images
Even though there are numbers of stock images existing in the web world, but still you should try to evade those that feature grip-and-grin and over-the-top models. While pictures with persons in them increase conversions, but such stock pictures are mostly overlooked.
Ensure pictures signify your products
The entire image of your product should be like an accurate resemblance of the product as well as any other variations. You should correctly show the sizes, colors, scale, etc of them. It must not misguide the buyers while buying the product as this can hamper the client’s trustworthiness.
Be substantial with the product image’s number
More and more product photos are always beneficial for shoppers to browse in all cases. Thus, you should never depend on a single picture to get the work completed. The buyers do not want a particular website to show a few photos of the product. Thus you should not spare any of them and include numerous photos of the product. The additional photos of the product are equivalent to additional prospects for your clients to inspect and assess your product that provides them extra chances to decide whether the product is wrong or right for them.
So, for making the photo batch more interesting visually, you can use a mixture of old-style white backgrounds and lifestyle images to display the products. The utilization of this combination provides the clients with a diversity of visual data to benefit them in finalizing their purchasing decision.
There are few e-commerce websites (mainly clothing brands) earlier comprehended the attraction of numerous product photos. According to our research, fashion brands utilize 8 photos on an average basis on a single page of the product. Moreover, few clothing brands increase this average photos average rate to another high level.
Trial your pictures for the distinctive trade and viewers
Even though the previous tips are certain solid finest approaches but still do not rely on them completely. The big fragment of CRO is analyzing to understand what strategies function effectively and it is the main reason you will have to ensure it also with the product images.
CRO is not black and white. It is not mandatory that the tactic that functions for one e-commerce website will function perfectly for the other e-commerce website. We will suggest that you should avoid the best approaches and try your personal test for finding out which things work for your trade and your viewers. The whole thing is circumstantial and the category of product you trade is much vital.
You can go for split testing that is also recognized as A/B analysis in which there are diverse photo distinctions in contradiction of each other to understand which pushes the maximum sales. The e-commerce website brands may trial nearly everything connected to the entire of their product pictures.
Some important factors
The test choices are restricted merely by your thoughts. We suggest organizing a quantitative and qualitative conversion study to expose test thoughts sustained by actual data, still.
Below are a few thoughts on things that you may try:
- Product angles in photos
- Image size
- Image background (i.e., plain white versus lifestyle)
- Number of images
- Amount of white space
- Auxiliary products used in the photo
For instance, you can do a below-split test as a sample for examining the ways in which the diverse product picture sizes execute:
- 1st variation: Small size product pictures with text
- 2nd variation: Bigger product pictures along with text
- 3rd variation: Bigger product pictures with text that can be viewed when the customer holds the mouse pointer on the product
The 3rd variation has higher chances to increase sales.
The e-commerce brands should try these trials over the website to check how well they accomplish. Even though, you may try the picture A/B tests through social media or email for analyzing the engagement (click-through rates, opens, and shares) on such channels. You are analyzing for real conversions over a live e-commerce website that is eventually your objective. Even though there is lots of A/B testing software accessible, still you may go for the tools such as Optimizable, Google Optimize, and VWO to begin.
So, now you fetch the in-depth understanding and knowledge about the ways the images are. It helps in making more knowledgeable verdicts regarding the methods of tackling the product pictures for conversions.