Images have specifications that cannot be overlooked when you upload them on your online portal. The right Optimize images must be on the website as they greatly affect Google. The image specifications decide whether your site will get successful click-throughs or not. Let us take a look at a few things:
Use the Right Images
By right images, I mean resolution, quality, dimensions, and, of course, Google specifications. To be successful, Google specifications must be met in accordance. The look of the images should be perfect, as they must be displayed on white or plain backgrounds to catch the viewer’s attention. Using images shot against distracted, blurred, or textured backgrounds is a big no.
At first, they might seem interesting to you, but when Google displays them in the thumbnail view, the images look bad. An image with a plain white background increases the chances of getting more clicks.
Smart Cropping
E-commerce images must be trimmed and cropped smartly if there be any unwanted backgrounds. A good shopping image acquires 75% of the area so the remaining area must be cropped in a right manner. By cropping the image, better display can be offered to the viewer which will substantially increase the chances of sales.
Optimize the Images
While cropping gives people more edge of the product, optimization brings in filtered audience. Optimize the images and focus on the important part of the image so that the viewer can have a close look. Make the images stand out with the proper image optimization.
Create your Images
Competition is fierce when it comes to online portals. Please create images that stand out from others, and this will, in turn, bring more traffic to your website. To stand out in Google shopping, do what Google wants you to. Set a different benchmark by creating and using your images. In the post-production phase, add exceptional effects to the images to make them look creative.
Be Consistent
Never think of changing your image quality or appearance frequently. Consistency is what makes you the best in Google, as consistently high-quality images improve sales. Especially for e-commerce portals, consistency of the images is very important as it sets you apart from others. Within the same product category, be consistent. For example, if you are adding shadows in the jewelry images, then keep all the images the same.
