Jewellery lures everyone if its presentation is good. Imagine having an online jewelry store. How would you showcase the products to the viewers?
If you own a land store, you can beautifully show the jewelry pieces, but what if you have an online portal? No worries! Now, with the help of the latest photography techniques, everything can be perfect and eye-catching in no time.
Presenting jewelry is all about the details, as you have to show the viewer every detail of the piece. The photography must be so flawless and clear that it attracts the viewers and tempts them to buy that piece. For a reputed site, offering professional and clean photography is essential to retain the brand’s goodwill. Customers buying online often complain about getting a different product, as shown online. So break this mindset and show exactly the same product that you intend to sell. Keeping it in mind, let’s take a look at some of the common mistakes that usually every photographer commits while shooting the pictures:
Preparation
The product must be prepared before setting up for photo shoot. Tiny details like stone, gems, tags, stickers must be checked and added/removed as desired. All the imperfections need to be removed before pulling up the picture in Photoshop. Post-editing may be cumbersome so try and be specific as much as you can while photography instead.
You should always clean the product before clicking the image as customers won’t like dirt accumulated on it. The cleaner the product is, the shinier it will be!
Non-perfection
When it comes to product photography, the size of the images must be in sync with each other. Usually, one image is small, and the other is big, which confuses the customer about the exact size. It is a small mistake, but it can hamper the goodwill of your website.
Resize all the images with the same dimensions to make sure that each image is perfect. Also, the style and design of all the images must be the same.
Cluttered Backgrounds
To make the images look clean and perfect, shoot them against a white background. White backdrops are always good for maintaining a clear and clean look in the photos, and customers feel good while viewing them. With a great shopping experience, customers will definitely buy your product as the details will be clearer. Avoid shooting against patterned and textured backdrops to deliver a timeless feeling to the customers.
No to Props
Yeah, you read it right! Props only distract the viewer and do nothing else. You need not worry about placing the props in the jewellery photography as they may ruin the professional appearance of the whole image. Lay the jewellery piece against a flat background preferably white, and then shoot the pictures from various angles.
Adjust the White Balance
Trust me, white balance plays a major role in depicting the exact jewellery. To get clean picture with same white balance, it is suggested to adjust the white balance to “automatic”. This setting will automatically detect the light source and the end results will be the same.
Avoid Reflections
Reflections are good in jewelry photography, but only if the reflection is appropriate. Shine and sparkle are great, but try shooting the product in natural daylight, as unnecessary reflections will not come into the place. While clicking jewelry, if you face bad reflections, change the location or angle so that the natural light source gives better reflection. If not, reflection can be added post-editing stage.
Not Shooting at Various Angles
When you shop, what approach do you follow when seeing a jewelry piece? You can look at it from various angles to ensure the product is authentic and perfect-looking. So, the same approach must be used when shooting a product picture. Customers want to view a product from every possible angle. With that in mind, you must click the products from front, back, sides, bottom and top, etc. Also, add a close-up image for the viewer to see the stones or gems used in it. But on top of that, be consistent. As mentioned in the second point, resize or crop the images with the same dimensions.
Follow these principles and try to avoid these small mistakes. Embrace them in your product photography and deliver some of the best viewing experiences to your potential customers. You will see them convert to regular customers, and that is only possible if you abide by these principles.
Boost the look of your website and see a huge hike in the sales. You can share this article if you like it. Thanks for reading, and have a good day!
