Well, selling jewellery online is one of the most challenging things to do. It is because, people are really conscious while investing money in jewellery items because they are quite expensive. Since it is an asset for everyone, no one wants to take a risk as these items are not returnable. Plus, the screen if shows something to the viewers, they definitely expect the similar product to arrive and if they don’t like the product, the website will not accept any kind of refunds or returns.
Now the matter of concern is that how to add the products in the site which look natural, deep, and realistic to the eyes of the viewers. It will convince them to buy products from your site over the competitors. Attractive images hold great significance when it comes to ecommerce stores because the viewers cannot hold the product in their hands. And as they say, pictures speak louder than words, you can give them appealing and perfect version of the ordinary images in order to have faith in your portal. Especially when it is about jewellery photography, it is expensive and people have to have complete trust in the quality and appearance of the item they are going to buy, it is your duty to show them exactly what they want. Now the question is how to add an interesting factor to the product images so people make quick decisions whether or not to buy.
Jewellery already is appealing because of the studs, pearls, and stones embedded on it and enhancing it more is easy if you follow these below mentioned steps. These props are used to increase sales, let’s check out:
Stand for earrings
Earrings can be placed flat on a flat surface or there is an acrylic stand with holes in it to hang the earrings.
To display the necklaces, stands come in use. The necklaces placed on the flat surface don’t look appealing so stands give a better idea to the viewers. Also, the stand depicts the necklace in an appealing way. All the necklaces have different chain length and stands give you an option to adjust the length accordingly which is not possible if you put the necklace flat on the surface.
3d bust is an important prop to use because it gives the viewers an illusion as if the necklace is worn by someone. If you simply place the necklace on a stand, it looks good but if you make it wear on the bust, the product looks more appealing and enhancing.
Acrylic table kit
Acrylic table kit works absolutely fine when you have to use various angles and backgrounds. Usually, black backdrop is used because the jewelry is embellished with stones and studs and black enhances it well. Zirconia and pearls look graceful against black background and shooting them in different light conditions brings out the best.
Displaying the rings or bracelets is possible with hand holder as the viewers can get an idea how it will look on them if they buy. Plus, the hand holder shows the real shape and size of the product.
Wooden ring holder
There are wooden bangle holders available in the market from a long time. And, wooden ring holders are a new trend as they are easy to use and store the rings in more organized way. Also, the wooden ring holder shows the ring in a perfect manner and the viewers clearly get to know the exact size of the ring.
However, all these props are readily available in the market for you to buy any of them or all. But if you are just starting out your online store and don’t want to invest much, you can make your own props at home. Well, they are good to use and easy to make at the comfort of your home. Let’s check out:
White paper sheet
Use a white paper sheet to click the pictures of jewellery items. Avoid using any other dark colors because they are distracting. To get pure white background, use plexiglass and get perfect results.
Glue guns are used to stick the items on the surface on which you want to click the product. Getting awesome images is possible with the help of glue gun but make sure not to ruin the product with overheated glue. All you need to do is stick the jewellery item on the surface and not to destroy it.
For jewellery product photography, you need a cardboard against which you can shoot the products. Take a cardboard, tape and a white paper. Now secure the necklaces either small or long on the card with tape. This prop is quite easy to make and there is no hassle of using it as well.
Yes, of course, ready made props add a lot of appeal to the jewellery items but DIY props are also a great addition. Jewellery items look extremely amazing when displayed using these props. Since all the props lend an impressive and gorgeous feel to the product images, they also drive more sales. You can photograph nose pins, rings, necklaces, anklets, earrings, hair studs, and bracelets etc. using these props. Explore the market and see which props suit your jewellery items the best. If you sell only the necklaces, then go for the necklace props and so on. To make sure your eCommerce store stands out from your competitors, make the most out of these props and give your product photography an amazing transformation.